BID Projects - Marketing & Events

Spread the Word

This project is all about marketing and promoting our wonderful city and your business.

YOU SAID “What we need is for Exeter to stand out from the crowd and to shout far and wide about what a great city it is for living, shopping,  leisure, business and working.”

Exeter BID will deliver:

  • A Strategic Marketing Plan – to determine what Exeter stands for and where it sits in the region and beyond.
  • Coordinated national campaigns and communication – to take Exeter to London, Birmingham and many other cities in the UK and Europe.
  • A website – to provide a one-stop site providing all the information about Exeter in one place including a directory of all businesses in the BID area.
  • Social media – deliver a comprehensive social media presence to give timely information about everything that is happening in the city.


Exciting Exeter

Events and activities are a great way to showcase the city and to attract new and old customers to come to the city, stay longer and spend more.

YOU SAID “Exeter needs some really high profile events all year round to attract more people to come here and to inject some life into the streets.”

Exeter BID will deliver:

  • A programme of high-profile events throughout the year, tailored to a theme or area of the city.
  • An Exeter Welcome Team – employ a team of uniformed wardens who will act as our eyes and ears on the street and welcome and direct Exeter’s customers to find those hidden gems as well as the retail core.
  • Coordination of marketing and promotion of all events and activities.
  • Christmas lights throughout the BID area.
  • Christmas promotions and events in the lead weeks to Christmas to build footfall atmosphere and excitement in the city.
  • Food Festival and Rugby World Cup links to BID area - take advantage of these major events in the city to ensure they have relevance across the BID area.
  • Stretch the shopping day. Increase the opportunity for customers to shop after 5.30pm by providing a comprehensive promotional campaign to support those businesses that want to offer this service.
  • Area identity schemes e.g. Fore Street ‘Creative & Bohemian’, South Street – ‘Parties and Celebrations’, Gandy Street ‘the Hidden Gem’, Sidwell Street ‘Gateway to the City’ etc. to encourage customers to visit those parts of the city that are away from the High Street.
  • Enhance the Exeter Trails initiative - build on this already successful initiative, grow it and make it sustainable for independent retail in the city.

Do you have a News Article?

If you want your own news article added to the Exeter BID website please send us an email here